Music giant Sony is looking to pull its music from the all popular Apple iTunes store after Apple rejected Sony e-reader application.
The music industry has been, for a long time, looking for a way to pull out of the grips of the Apple iTunes store and it looks like Apple last app rejection to Sony could be the beginning of the end.
Since rejecting Sony’s e-reader app from the App store, Sony is now threatening to pull all their music from the iTunes store and looking to put more effort into either their own ecosystem and alternative system that has yet to hit the market.
For now though, the music is still available and will be for users to download through the iTunes store.